Advice Indoor Outdoor event - get some advice before you book your event

In order that you can present your company to the public in the best possible way, it is advisable to choose suitable events and advertising opportunities. Regardless of whether it is a music festival, a product fair, a church bazaar, a club festival, a roadshow or a city parade. With products from Expotrade such as folding tents, folding tables, beanbags and foldable standing tables, you can be sure to attract more attention to your company or your brands at such events, both indoors and outdoors. Especially in such difficult times of a pandemic it will be all the more important to move the events or trade fairs as well as the showrooms outdoors. Here, the number of people allowed is usually higher than at indoor events. So – make sure that you go to the customer and do not wait until the customer comes to you or may not be allowed to come at all. You may also reach a broader target group and customers see your products in person and not from the Internet or the Online shop. However, if you don’t do it the right way, you may not get the results you want. In this blog we are going to share some tips to help you plan your next outdoor event.

Advice 1

Choose the right event

First and foremost, it is important for outdoor events that they give you the return on investment necessary to justify the cost of such an event. Think about your desired target audience when deciding which events to focus on. For example, if you are a pig farmer who promotes your own freshly smoked bacon, you would rather not book a stand at an animal rights event, but rather an event that means the right advertising platform for you. Also take into account the age group you want your product or service to reach. You don’t want to waste your time on an all-day music festival made up mostly of teenagers and early 20s if your typical customer is in their mid-40s, for example. Don’t waste your time or money here thinking about the audience you want to reach and what kind of people are most likely to attend the event. When you have found a suitable event, book your space / stand early enough and use the time to prepare.

Advice 2

Choose the right equipment

Before you actually go to the planned event, you need the right event equipment. The most important thing is that you invest in the material that is “suitable” for the event. Roll-up advertising in the outdoor area is of no use if it falls over at the first small gust of wind, etc. An advertising tent or exhibition tent is an ideal product and advertising medium both indoors and outdoors and the best way to attract the attention of visitors to direct you to your booth. In hot summer weather, the event attendees will stop under your gazebo to cool off and see what you have to offer at the same time. If, in the best case scenario, your individual tent is still fully printed with your logos / slogans / product photos or a great background image, you are guaranteed to have visitors. If you also note that your tent may stand out from other competitors in terms of design or shape and size, you have done everything right! The ideal, individually designed canopy tent should be bright and inviting, with a razor-sharp print and made of high-quality material. With dark tents you have to work with light if possible so that the visitors feel attracted to the pleasant atmosphere in the tent. If you are looking for a bespoke tent or event solution, buy quality from Expotrade Group! We are happy to help you stand out from the crowd at your next outdoor or indoor event. If you’re looking for ways to cause a sensation at your next gig, you’ve come to the right place. We offer customer-specific canopies, tents, banners, seating such as beanbags, seat cubes or benches and also for a cozy and pleasant conversation with customers standing tables as well as the world novelty – the “FOLDABLE standing table” expobartable.

Advice 3

Put your equipment in the limelight

Whether indoor or outdoor, the tents and the event products around them are only as good as they are staged. A sublimation print on the tent roof and / or the tent side walls are an appealing eye-catcher during the day and if you equip the tent with e.g. the LED lights from Expotrade at night, the design “shines” perfectly outwards. This is made possible by sublimation printing (or transfer printing), as this is printed on white fabric and the printed design shines through with approx. 70 – 80% on the back. The tent can also be optically raised even further with an expoflag or a beach flag. To do this, simply mount the flagpole tent holder at the desired height on the tent stand and then insert the flagpole into this flag holder. This saves you about 1.5m of flag height on the ground, which you can then skilfully stage out over the tent. With the universal clamp developed by Expotrade, you can attach this beach flag holder to almost any folding tent (also from our competitors), as this connecting clamp has special insertable inserts for different profile cross-sections. You can use almost all folding tent profiles commonly available on the market with this flag attachment, from square to hexagon and octagon. With an expotent folding tent floor, you also create a clean and level surface for your exhibition tent. The 50x50cm panels are laid very quickly with a strong and unbreakable connection and visually enhances the entire exhibition tent a lot. With a wide variety of side walls – with door, with window, half-height, with window and curtain, etc. – you can also create a cozy and pleasant atmosphere so that visitors are happy to examine the products on display. You can also use the huge advertising space on the roof and side walls with product photos, information, backgrounds and sponsors so that you do not have to work with rollups or folding walls, etc. This saves you money and a lot of space in your event tent. We will be happy to advise you on your next project and you will also benefit from our many years of experience in the selection of your future event products.

Further information and product overviews can be found on our homepage www.expotradegroup.com